polytouch® at M&S
The Marks & Spencer in-store e-com success story
Interactive systems bring multichannel retailing into the store.
Marks and Spencer’s interactive digital kiosks let customers browse, buy, and explore inside the store.
This new technology of polytouch® offers lots of benefits for retailers:
- Increase revenue
- Enlarge store space
- Create a new shopping experience
- Special offers in real time
Retailers can easily extend their range of products, bring all online contents in-store, and give detailed product information and comparisons to their customers. Targeted campaigns can be implemented fast and easily within a very short time frame, such as special offers, best sellers or seasonal products.