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The Marks & Spencer in-store e-com success story

Slide 1
Laura Wade-Gery
Executive Director, Multi-channel E-commerce at Marks & Spencer

“Customer behavior is now all about multichannel thinking. We must reinvent stores so they stand for a real experience that is all about inspiration and service.”

Interactive systems bring multichannel retailing into the store

The Marks & Spencer in-store e-com success story

Marks and Spencer’s interactive digital kiosks let customers browse, buy, and explore inside the store.

Retailers can easily extend their range of products, bring all online contents in-store, and give detailed product information and comparisons to their customers. Targeted campaigns can be implemented fast and easily within a very short time frame, such as special offers, best sellers or seasonal products.



Interactive Systems Bring Multichannel Retailing Into the Store

Benefits for Retailers:

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