24 CLASSIC for AMC

Second-largest US cinema chain deploys new omni-channel strategy to accelerate their business and customers benefit from new features, quick ticket purchases and an improved service concept.

Driven by the big success of e-commerce and developments like the Internet of Things (IoT), shopping behavior has dramatically changed and customer expectations grown within the last few years, triggering new approaches to fulfilling new customer needs and implementing an integrated approach. Customers benefit from these new features, quick ticket purchases and an improved service concept.